Channel ROI Ratings, April 2013 [CHART]
75% of global marketers (primarily from the UK) rate SEO as “excellent” (32%) or “good” (43%) in terms of return on investment, according to a new study by Econsultancy in partnership with Adestra. Not far behind is email marketing, rated “excellent” by 22% and “good” by another 44%, making these the top 2 digital channels for ROI.
Paid search (PPC) and content marketing also get high marks, although in-house marketers remain unconvinced about social media, offline direct marketing, online display advertising, and mobile marketing.
Last year, in-house marketers also rated SEO and email as their top channels for ROI. Interestingly, compared to last year, fewer marketers this year rate SEO and email as “excellent” or “good” for ROI, though. The same is true for social media, which didn’t have a solid footing in respondents’ minds to begin with. Channels being perceived more positively this year in terms of ROI are PPC, affiliate marketing, offline direct marketing, and online display advertising. Read the rest at MarketingCharts.