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Archive for April 5, 2013

TV Viewership By Daypart, April 2013 [TABLE]

By David Erickson | April 5, 2013

Nielsen’s figures reveal that traditional TV viewers watch close to 2 hours of TV per day during primetime hours, but they spend more than 1-and-a-half hours watching during the daytime hours of 11 AM-3 PM, too.

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Channel ROI Ratings, April 2013 [CHART]

By David Erickson | April 5, 2013

75% of global marketers (primarily from the UK) rate SEO as “excellent” (32%) or “good” (43%) in terms of return on investment.

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Proximity Of Mobile Phones To Their Owners, April 2013 [CHART]

By David Erickson | April 5, 2013

52% of mobile phone owners always keep their device within arm’s reach, and another 30% do so most of the time.

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Online Viewership For Broadcast TV, March 2013 [TABLE]

By David Erickson | April 5, 2013

Connected viewers watched live broadcast video 2.5 times longer than video on demand (VOD), while 77% of time spent watching mobile video was with content longer than 10 minutes, such as movies, sporting events, and TV shows.

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Top 10 TV Ads of Q1 2013 [TABLE]

By David Erickson | April 5, 2013

Only 2 Super Bowl spots cracked the top 10, with Budweiser’s “Brotherhood” coming in at number 5.

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Mobile Local Ad Spending, 2012-2017 [CHART]

By David Erickson | April 5, 2013

Increasing smart phone penetration and concurrent increases in ad inventory should spur 49.3% annual growth in local mobile ad spending through 2017.

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US Real-Time Bidding Display Ad Spending, 2011-2017 [CHART]

By David Erickson | April 5, 2013

US advertisers will spend more than $3.36 billion on real-time bidding this year, up from just under $2 billion in 2012 and less than $1 billion in 2011.

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US Net Mobile Display Ad Revenue Share By Company, 2011-2015 [TABLE]

By David Erickson | April 5, 2013

Facebook, the No. 2 mobile ad publisher in the country, accounted for 9.5% of mobile ad revenues in 2012 and is expected to take 13.2% this year.

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US Mobile Search Ad Revenues, 2011-2015 [CHART]

By David Erickson | April 5, 2013

Google is by far the largest player with 93.3% of US net mobile search ad dollars going to the company last year.

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US Net Mobile Ad Revenues By Channel, 2011-2015

By David Erickson | April 5, 2013

eMarketer revised its estimate for 2012 spending only slightly upward from the previous forecast in December 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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