A survey of 10,000 US consumers conducted by the Temkin Group finds that Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with other activities such as reading books and accessing the internet via a mobile device. At 3.9 hours daily, TV viewing remains the most time-consuming media activity, followed closely by going on the internet with a computer, not for work, at 3.8 hours. Both are unchanged from last year.
In the next tier of media usage – at roughly 2 hours per day – are listening to the radio and going online for work. Radio consumption was up 0.1 hours this year to 2.1, while online access for work slipped 0.1 hours to 2 hours per day. Read the rest at MarketingCharts.