American & Retail Therapy, April 2013 [TABLE]
American women are 61% more likely than men to say they shop and spend money to improve their mood,per results from an Ebates survey. The study reveals that 63.9% of women surveyed say they engage in retail therapy, compared to 39.2% of men.
Overall, slightly more than half of Americans report shopping and spending to improve their mood, with the main triggers being a bad day at work (18.9%), bad news (14.6%), and a fight with a significant other (12.2%).
While many Americans say they engage in retail therapy, fewer believe it actually improves a person’s mood, though women are twice as likely as men to believe that’s the case (39.2% vs. 20.6%). Interestingly, two-thirds believe that online shopping is better for retail therapy, mainly because they don’t have to leave the house (43.7%), it’s more convenient (42.6%), they don’t have to drive (37.9%), and because there are a wider range of stores to browse (30.8%). Read the rest at MarketingCharts.