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Archive for April 4, 2013

Public Relations Of Yesteryear & Today [INFOGRAPHIC]

By David Erickson | April 4, 2013

This infographic from InkHouse Media + Marketing compares Public Relations then versus PR now.

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Mobile Search Behavior By Daypart [INFOGRAPHIC]

By David Erickson | April 4, 2013

77 percent of mobile searches taking place during the study period took place at home or at work.

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B2B Marketing Budgets [INFOGRAPHIC]

By David Erickson | April 4, 2013

This infographic by Ambassador illustrates how B2B marketers are spending in 2013.

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Average Number Of Facebook Friends By Age, April 2013 [CHART]

By David Erickson | April 4, 2013 | 1

62% of Americans aged 12 and up report having a profile on a social network, and Facebook is easily dominant, used by 58% of Americans of that age.

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American & Retail Therapy, April 2013 [TABLE]

By David Erickson | April 4, 2013

American women are 61% more likely than men to say they shop and spend money to improve their mood.

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Americans' Daily Media Consumption, 2012 vs 2013 [CHART]

By David Erickson | April 4, 2013

Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with other activities such as reading books and accessing the internet via a mobile device.

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Gaps In Customer Profiles, April 2013 [CHART]

By David Erickson | April 4, 2013

57% of marketers feel that they are missing important data points that could provide them with a more comprehensive view of their customer.

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In-Stream Video Ad Response Rates By Gender, 2012 [TABLE]

By David Erickson | April 4, 2013

Men responded more to in-stream video ads than women, with a 17.6% higher click-through rate (CTR; 2.81% vs. 2.39%).

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Core Gamers' Likelihood Of Buying New Console At Release, January 2013 [CHART]

By David Erickson | April 4, 2013

29% of core gamers indicated a willingness to buy a next-generation console soon after its release.

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US Core Gamers Who Buy Physical vs Digital Games, January 2013 [CHART]

By David Erickson | April 4, 2013

Almost eight in 10 core gamers indicated that they were much more likely to purchase a physical media game over a digital game.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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