Archive for April 4, 2013
Public Relations Of Yesteryear & Today [INFOGRAPHIC]
This infographic from InkHouse Media + Marketing compares Public Relations then versus PR now.
Read MoreMobile Search Behavior By Daypart [INFOGRAPHIC]
77 percent of mobile searches taking place during the study period took place at home or at work.
Read MoreB2B Marketing Budgets [INFOGRAPHIC]
This infographic by Ambassador illustrates how B2B marketers are spending in 2013.
Read MoreAverage Number Of Facebook Friends By Age, April 2013 [CHART]
62% of Americans aged 12 and up report having a profile on a social network, and Facebook is easily dominant, used by 58% of Americans of that age.
Read MoreAmerican & Retail Therapy, April 2013 [TABLE]
American women are 61% more likely than men to say they shop and spend money to improve their mood.
Read MoreAmericans' Daily Media Consumption, 2012 vs 2013 [CHART]
Americans are holding steady in terms of their TV consumption and non-work-related internet use, but are spending more time with other activities such as reading books and accessing the internet via a mobile device.
Read MoreGaps In Customer Profiles, April 2013 [CHART]
57% of marketers feel that they are missing important data points that could provide them with a more comprehensive view of their customer.
Read MoreIn-Stream Video Ad Response Rates By Gender, 2012 [TABLE]
Men responded more to in-stream video ads than women, with a 17.6% higher click-through rate (CTR; 2.81% vs. 2.39%).
Read MoreCore Gamers' Likelihood Of Buying New Console At Release, January 2013 [CHART]
29% of core gamers indicated a willingness to buy a next-generation console soon after its release.
Read MoreUS Core Gamers Who Buy Physical vs Digital Games, January 2013 [CHART]
Almost eight in 10 core gamers indicated that they were much more likely to purchase a physical media game over a digital game.
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