Mobile Tactics Targeting In-Store Shoppers By US CPG Marketing Execs, November 2012 [TABLE]

In November 2012, the Path to Purchase Institute surveyed US CPG marketing executives about what mobile marketing tactics they used specifically to target in-store shoppers. About 20% of respondents cited standalone brand apps, and another 25% mentioned offers via retailer apps. While QR codes, mobile coupons and mobile-optimized sites were more popular ways to reach out to in-store shoppers via mobile, there is no question that apps will play a greater role in the in-store experience going forward. Read the rest at eMarketer.