Mobile Tactics Targeting In-Store Shoppers By US CPG Marketing Execs, November 2012 [TABLE]
By David Erickson | April 3, 2013
In November 2012, the Path to Purchase Institute surveyed US CPG marketing executives about what mobile marketing tactics they used specifically to target in-store shoppers. About 20% of respondents cited standalone brand apps, and another 25% mentioned offers via retailer apps. While QR codes, mobile coupons and mobile-optimized sites were more popular ways to reach out to in-store shoppers via mobile, there is no question that apps will play a greater role in the in-store experience going forward. Read the rest at eMarketer.
Posted in Augmented Reality, Location-Based Services, Mobile Marketing, Web Development and tagged Automotive Marketing, Beverage Marketing, CheckPoints, Consumer Electronics Marketing, CPG Marketing, Direct Response, Food Marketing, Hardware Marketing, Mobile Apps, Mobile Coupons, Mobile Websites, Online Branding, QR Codes, Retail Marketing, Shopkick, Text Message Marketing