There’s some friction between marketing and sales departments when it comes to the sales tools (such as collateral, ROI calculators, proposal content) used to win new customers, according to a new survey from KnowledgeTree. The survey uncovered significant gaps in perception between both parties, with 87% of marketers believing they provide the right set of tools to salespeople, but only two-thirds of salespeople agreeing.
There’s an even bigger gap when it comes to the accessibility of these tools: while 84% of marketers feel they make it easy to find those tools, only 51% of salespeople find them readily accessible. Moreover, while 68% of marketers report regularly updating sales tools, only 44% of salespeople agree. Read the rest at MarketingCharts.