Marketers & Salespeople Disconnect Over Sales Tools, April 2013 [TABLE]

Table - Marketers & Salespeople Disconnect Over Sales Tools

There’s some friction between marketing and sales departments when it comes to the sales tools (such as collateral, ROI calculators, proposal content) used to win new customers, according to a new survey from KnowledgeTree. The survey uncovered significant gaps in perception between both parties, with 87% of marketers believing they provide the right set of tools to salespeople, but only two-thirds of salespeople agreeing.

There’s an even bigger gap when it comes to the accessibility of these tools: while 84% of marketers feel they make it easy to find those tools, only 51% of salespeople find them readily accessible. Moreover, while 68% of marketers report regularly updating sales tools, only 44% of salespeople agree. Read the rest at MarketingCharts.