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Main Reasons CPG Companies Launch Mobile Apps, February 2013 [CHART]

By David Erickson | April 3, 2013

Chart - Main Reasons CPG Companies Launch Mobile Apps

Loyalty programs, which incentivize consumers to stick with a brand, came in second, with 44% creating mobile apps for this purpose. Another one-third of respondents said consumer apps were used to provide additional product information. Read the rest at eMarketer.

Posted in Mobile Marketing and tagged Coupons, CPG Marketing, Mobile Apps, Mobile Coupons

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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