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Archive for April 3, 2013

Marketing/IT Relationship, April 2013 [CHART]

By David Erickson | April 3, 2013

Asked to describe their relationship with their CIO/IT department, just 12% of marketers indicated it to be a “total partnership and alignment.”

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How Brands Foster Consumer Connectedness, April 2013 [CHART]

By David Erickson | April 3, 2013

Asked what the brands they follow on social media do to make them want to stay connected to them, 70% said brands send them coupons for product discounts or free products.

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Marketing Cost-Saving Pressures, 2009-2013 [CHART]

By David Erickson | April 3, 2013

82% of marketers agree that with the current economic conditions, they’re challenged with identifying cost savings and reductions in their marketing and advertising efforts.

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Video Advertising Impressions By Format, 2010-2012 [CHART]

By David Erickson | April 3, 2013

Interactive pre-rolls represented 36% of video ad impressions in 2012.

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Marketers & Salespeople Disconnect Over Sales Tools, April 2013 [TABLE]

By David Erickson | April 3, 2013

87% of marketers believe they provide the right set of tools to salespeople, but only two-thirds of salespeople agree.

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Mobile Device Use By Activity & Device Size, February 2013 [CHART]

By David Erickson | April 3, 2013

While small (5%) and full-size (13%) tablets accounted for less than 20% of active smart device users around the world, they represented 29% of time spent playing gaming applications on such devices in February 2013.

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10 Most Popular Marketing Statistics For March 2013 [LIST]

By David Erickson | April 3, 2013

The ten most popular marketing statistics posts at e-Strategy Trends for March, 2013.

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Mobile Tactics Targeting In-Store Shoppers By US CPG Marketing Execs, November 2012 [TABLE]

By David Erickson | April 3, 2013

About 20% of CPG marketing executives cited standalone brand apps, and another 25% mentioned offers via retailer apps.

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Main Reasons CPG Companies Launch Mobile Apps, February 2013 [CHART]

By David Erickson | April 3, 2013

The biggest reason CPG companies reported implementing consumer mobile apps was to drive special promotions, cited by half of respondents.

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American CPG Mobile Apps, February 2013 [CHART]

By David Erickson | April 3, 2013

More than 80% of CPG employees said their company had at least one mobile app in use in February 2013, and nearly three-quarters had two or more apps.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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