Archive for April 3, 2013
Marketing/IT Relationship, April 2013 [CHART]
Asked to describe their relationship with their CIO/IT department, just 12% of marketers indicated it to be a “total partnership and alignment.”
Read MoreHow Brands Foster Consumer Connectedness, April 2013 [CHART]
Asked what the brands they follow on social media do to make them want to stay connected to them, 70% said brands send them coupons for product discounts or free products.
Read MoreMarketing Cost-Saving Pressures, 2009-2013 [CHART]
82% of marketers agree that with the current economic conditions, they’re challenged with identifying cost savings and reductions in their marketing and advertising efforts.
Read MoreVideo Advertising Impressions By Format, 2010-2012 [CHART]
Interactive pre-rolls represented 36% of video ad impressions in 2012.
Read MoreMarketers & Salespeople Disconnect Over Sales Tools, April 2013 [TABLE]
87% of marketers believe they provide the right set of tools to salespeople, but only two-thirds of salespeople agree.
Read MoreMobile Device Use By Activity & Device Size, February 2013 [CHART]
While small (5%) and full-size (13%) tablets accounted for less than 20% of active smart device users around the world, they represented 29% of time spent playing gaming applications on such devices in February 2013.
Read More10 Most Popular Marketing Statistics For March 2013 [LIST]
The ten most popular marketing statistics posts at e-Strategy Trends for March, 2013.
Read MoreMobile Tactics Targeting In-Store Shoppers By US CPG Marketing Execs, November 2012 [TABLE]
About 20% of CPG marketing executives cited standalone brand apps, and another 25% mentioned offers via retailer apps.
Read MoreMain Reasons CPG Companies Launch Mobile Apps, February 2013 [CHART]
The biggest reason CPG companies reported implementing consumer mobile apps was to drive special promotions, cited by half of respondents.
Read MoreAmerican CPG Mobile Apps, February 2013 [CHART]
More than 80% of CPG employees said their company had at least one mobile app in use in February 2013, and nearly three-quarters had two or more apps.
Read More