Table - North American Email Marketing Metrics By Day Of The Week

Just as senders benefited from off times, so too did they benefit from sending on off days of the week. Opens and click-throughs were highest on Saturdays and Sundays, Experian found. Saturday was the day that found the most recipients in a buying mood: The transaction rate that day was .16%, compared with .11% overall. This contributed to Saturday being the send day with the best return on investment (ROI)—20 cents per email. Read the rest at eMarketer.