Growth Of Mobile Real-Time Bidding Ads, Q1-Q4 2012 [CHART]

By David Erickson | April 2, 2013

Along with uptake of tablets, the introduction of real-time bidding (RTB) platforms has had a considerable impact on the mobile ad market. Adfonic found that while less than 10% of mobile ads served were purchased via RTBs in Q1 2012, that share climbed to nearly two-thirds in Q4. Read the rest at eMarketer.

Posted in Advertising, Mobile Advertising, Mobile Marketing and tagged Real-Time Bidding