Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Content Sharing Trends, April 2013 [TABLE]

By David Erickson | April 2, 2013

Table - Content Sharing Trends

The types of content that people share may be driven more by ego than anything else, finds 33Across in a newly released study. Examining 450 of its largest publishers across 24 content categories, 33Across found that topics with high share rates often have low clickback (link clicks/shares) rates, meaning that a significant proportion of readers share these links, but few people read them. The researchers found that these content types generally were “esoteric,” suggesting that the intent of sharing revolves more around “personal branding” (ego?) than practicality.

In other words, people want to seem knowledgeable and learned, so share articles that are of interest to only a small, educated niche. That would explain why sharing rates are lowest for topics such as Men’s Media (1%) and shopping (<1%), and highest for science articles (12%). But clickback rates for science articles are low (at 9%, compared to the average of 24%), and much higher for categories such as celebrity content (at 40%). Needless to say, entertainment and celebrity content isn’t high on the “personal branding” agenda, with sharing rates for those content types at 2.1% and 1.7%, respectively. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Content Marketing, Media Consumption, Online Behavior, Social Media Marketing, Social Sharing and tagged Click-Through Rates

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
April 2013
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
2930  
« Mar   May »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube