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Click-Through Rates For Emails That Include Social Sharing, April 2013 [CHART]

By David Erickson | April 2, 2013

Chart - Click-Through Rates For Emails That Include Social Sharing

Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%), according to a new study from GetReponse. That represents an even bigger boost than the 115% jump noted in the researchers’ study last year. While the proportion of users including social sharing buttons increased by more than 60% year-over-year, this practice remains firmly entrenched in the minority, at 29.6% of users.

Among those email marketers including social sharing buttons, virtually all (almost 99%) included a Facebook share icon, while 90% used Twitter icons (double last year’s 45.3%), and 68.1% used a LinkedIn sharing icon (up from 8.5%).

Those marketers may have been paying attention to last year’s results, which showed that the CTR for emails that included a LinkedIn sharing button was highest, at 9.6%. This year, LinkedIn again led in CTR (7.9%) for emails shared on specific social networks, ahead of Facebook and Twitter (each at 6.2%), Google+ (5.3%) and Pinterest (5%). Those latter, emerging networks, were used by 42% and 46% of email marketers using social sharing icons, respectively. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Email Marketing, Email Metrics, Online Behavior, Social Media Marketing, Social Sharing and tagged Facebook, Google, LinkedIn, Metrics, Pinterest, Social Media Metrics, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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