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Archive for April 2, 2013

Content Sharing Trends, April 2013 [TABLE]

By David Erickson | April 2, 2013

The types of content that people share may be driven more by ego than anything else.

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Click-Through Rates For Emails That Include Social Sharing, April 2013 [CHART]

By David Erickson | April 2, 2013

Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%).

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Data-Driven Decision-Making, April 2013 [CHART]

By David Erickson | April 2, 2013

Only 32% of marketing professionals from around the world claim to be highly effective at engaging with individual customers.

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Primary Uses Of Hashtags, April 2013 [CHART]

By David Erickson | April 2, 2013

Hashtags are used primarily to communicate personal ideas and feelings (40.7%) and to search or follow categories and brands of personal interest (34.1%).

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Apple Free vs Paid App Revenues, February 2013 [CHART]

By David Erickson | April 2, 2013

In-app purchases accounted for a new high of 76% of revenue in the Apple App Store for iPhone in February 2013, up from 53% in January of last year.

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North American Email Marketing Metrics, Q4 2011 & Q4 2012 [TABLE]

By David Erickson | April 2, 2013

Unique open rates increased from 14.4% in Q4 2011 to 16.3% in Q4 2012, while click-through rates, transaction rates, and revenue per email all held relatively steady.

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North American Email Marketing Metrics By Day Of The Week, Q4 2012 [TABLE]

By David Erickson | April 2, 2013

Opens and click-throughs were highest on Saturdays and Sundays.

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North American Email Marketing Metrics By Daypart, Q4 2012 [TABLE]

By David Erickson | April 2, 2013

Emails sent between 8 pm and 12 am generated higher open and click-through rates, more transactions, larger orders, and greater revenue per email than emails sent during any other time of day.

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Growth Of Mobile Real-Time Bidding Ads, Q1-Q4 2012 [CHART]

By David Erickson | April 2, 2013

While less than 10% of mobile ads served were purchased via RTBs in Q1 2012, that share climbed to nearly two-thirds in Q4.

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Global Mobile Ad Spending Share By Vertical, Q4 2012 [CHART]

By David Erickson | April 2, 2013

The worst performers on tablets vs. smart phones were the fast-moving consumer goods and retail industry, along with the social and dating category.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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