A new study [PDF] from YuMe and Decipher examines consumer interaction with media content across laptops, tablets, and smartphones, concluding that the study participants (from the UK) are largely “device agnostic,” meaning that environment and context matter more for media consumption than screen size. The study finds, for example, that regardless of device, consumption of videos takes place most often in the home, and that users are both more relaxed and explorative while at home.
Consumption of written content such as articles, which account for about half of media consumption on each device, also mostly takes place in the home, though smartphones are more likely to be used on the go to access this media type. The study also reveals that generally speaking, desire for different content genres is unaffected by device type. Read the rest at MarketingCharts.