Smart Phone Use To Begin The Day, March 2013 [CHART]
According to a new survey from IDC, sponsored by Facebook, 89% of 18-24-year-old smart phone owners reach for their device within 15 minutes of waking up, and 74% reach for it immediately after waking up. Among all smart phone owners surveyed (iOS and Android users aged 18-44), 1 in 4 could not recall a time during the day that their device was not within reach or in the same room.
The study reveals that a primary driver of smart phone use is a desire for connectedness. Constructing a “relative sentiment index,” IDC shows that when using social and communication activities on their devices, the top sentiment experienced by respondents is connectedness, followed distantly by excitement, curiosity and productivity.
That focus on connectedness is on display when considering the most popular activities on smart phones, which the survey finds to be email (78%), with Facebook use (70%) not far behind. The top activities, meanwhile, that generate the highest levels of connectedness for respondents, are text messaging (49%), talking on the phone (43%), and messaging on Facebook (40%), with other social networking activities such as checking Facebook (39%) and Twitter (37%) feeds, and posting to Facebook (37%) and Twitter (35%) also in the mix. Read the rest at MarketingCharts.