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Archive for April 1, 2013

Smart Phone Use To Begin The Day, March 2013 [CHART]

By David Erickson | April 1, 2013

89% of 18-24-year-old smart phone owners reach for their device within 15 minutes of waking up, and 74% reach for it immediately after waking up.

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Where People Consume Text & Video Content, March 2013 [CHART]

By David Erickson | April 1, 2013

Regardless of device, consumption of videos takes place most often in the home and users are both more relaxed and explorative while at home.

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Perceived Risks Of Social Media Use Among Execs, March 2013 [CHART]

By David Erickson | April 1, 2013

The use of social technologies might improve marketing effectiveness but there are risks that need to be weighed alongside the benefits, according to execs.

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Radio Advertising Revenue, 2006-2017 [CHART]

By David Erickson | April 1, 2013

Radio revenues will continue to shift in the next 5 years, as income from online advertising grows by about 10.8% annually versus 2.5% growth for over-the-air (OTA) revenues.

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Parents & Family Entertainment Spending, March 2013 [TABLE]

By David Erickson | April 1, 2013

Millennial (18-35 in 2012) parents are twice as likely as non-Millennial parents to say they’re spending more on family entertainment than they were a year ago (36% vs. 17%).

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US Online Advertising Revenue Share At Major Ad Networks, 2011-2015 [TABLE]

By David Erickson | April 1, 2013

Yahoo!’s share of net US display ad revenues is expected to decline again this year to 7.7%, down from 9% in 2012 and 11% in 2011.

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US Online Display Advertising Revenue Growth At Major Ad Networks, 2011-2015 [TABLE]

By David Erickson | April 1, 2013

The 18.1% growth expected this year for US display advertising is down somewhat from more robust rates of increase in 2011 and 2011.

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Online Display Advertising Revenues At Major Ad Networks, 2011-2015 [TABLE]

By David Erickson | April 1, 2013

The leader of the pack is Google, with $2.26 billion in net US digital display ad revenues in 2012 and $3.11 billion expected in 2013.

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US Search Ad Revenue Market Share, 2011-2015 [TABLE]

By David Erickson | April 1, 2013

Google’s share of net US search ad revenues is expected to reach 73.7% this year, up from 72.8% in 2012.

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Yahoo!'s Display & Search Advertising Revenues, 2011-2015 [CHART]

By David Erickson | April 1, 2013

eMarketer estimates net US search ad revenues at Yahoo! will grow 7% to $1.23 billion this year, up from $1.15 billion in 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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