North American Mobile Browsing By Daypart, March 2013 [CHART]
A study by Chitika of web browsing by time of day shows that smartphone and tablet usage in the US and Canada peaks at 9PM, whereas desktops reach their highest levels during the workday. The analysis, based on a sample of tens of millions of mobile and desktop-based online ad impressions within the network shows a strikingly similar pattern of usage between smartphones and tablets, though the peaks and valleys for tablet browsing are more pronounced than for smartphones.
The findings support the perception of smartphones as being used more on-the-go than tablets, while also lending weight to recent research suggesting that smartphones are mostly used in the home. The study results align with research late last year from Jumptap, which found smartphone usage to be more constant throughout the daythan tablet use. Read the rest at MarketingCharts.