Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Facebook Smart Phone Use By Weekday vs Weekend, March 2013 [CHART]

By David Erickson | March 29, 2013

Chart - Facebook Smart Phone Use By Weekday vs Weekend

A new study from IDC, sponsored by Facebook, suggests that smartphone owners spend more time accessing Facebook and engaging in a variety of activities on the social network on the weekend. The survey, of 7,446 18-44-year-old iPhone and Android smartphone owners in the US reveals that the 70% who use Facebook on their device spend more than twice as much time doing so on the weekend (defined as Friday through Sunday) than on a typical weekday (41.6 minutes vs. 19.5 minutes).

The average time spent with Facebook on a daily basis is just over a half-hour, constituted as follows: 16.4 minutes checking the newsfeed; 9.5 minutes messaging; and 6.6 minutes posting status updates and/or photos. (The 32+ minutes spent per day is higher than estimates from J.D. Power & Associates, detailed here, which did appear low.)

On the average day, a smartphone owner who uses Facebook is likely to have almost 14 social networking sessions, rising to 17.6 on the weekend, compared to 8.3 on weekdays. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing and tagged Android, Apple, Facebook, iOS, Mobile Social, Smart Phones

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
March 2013
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Feb   Apr »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube