Chart - American Online & Traditional Ad Spending

According to BIA/Kelsey’s March 2013 forecast of US local media ad spending, the role of digital in the local ad market will continue to expand. BIA/Kelsey expects total local spending to reach $132.7 billion this year, essentially flat relative to 2012, when it was $132.5 billion. The composition of that spending will shift, however, as traditional spending declines from $109.4 billion to $107 billion in 2013 and digital spending increases from $23 billion to $25.7 billion. Read the rest at eMarketer.