American Local Online & Traditional Ad Spending, 2012-2017 [CHART]

Digital’s share of local ad spending will increase throughout the decade. By 2016, more than one in every four local ad dollars will be spent on digital media. By 2017, local digital ad spending will reach $41.1 billion, accounting for 27.6% of the $148.8 billion US local ad market. Read the rest at eMarketer.