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Archive for March 29, 2013

Local Business Searches Resulting In Purchase By Device, March 2013 [CHART]

By David Erickson | March 29, 2013

Almost 86 million people use their mobile phones to seek local business information in the US.

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North American Mobile Browsing By Daypart, March 2013 [CHART]

By David Erickson | March 29, 2013

A study of web browsing by time of day shows that smart phone and tablet usage in North America peaks at 9 PM, whereas desktops reach their highest levels during the workday.

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Facebook Smart Phone Use By Weekday vs Weekend, March 2013 [CHART]

By David Erickson | March 29, 2013

70% who use Facebook on their smart phone spend more than twice as much time doing so on the weekend (defined as Friday through Sunday) than on a typical weekday.

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Top Measurable Benefits Of Social Media According To Execs, March 2013 [CHART]

By David Erickson | March 29, 2013

83% of executives from around the world surveyed in 2012 reported using at least one social technology, up from 72% in 2011.

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Retail Website Load Times, March 2013 [CHART]

By David Erickson | March 29, 2013

Between December 2011 and 2012, the median load time for home pages of top North American retail sites (the Alexa Retail 2000) slowed 22% from 5.94 to 7.25 seconds.

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News Consumption Time By Device, March 2013 [CHART]

By David Erickson | March 29, 2013

TV is still the primary device for news consumption, at 42% of respondents’ time, compared to 29% for laptops, 18% for smartphones, and 10% for tablets.

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American Local Online & Traditional Ad Spending, 2012-2017 [CHART]

By David Erickson | March 29, 2013

By 2016, more than one in every four local ad dollars will be spent on digital media.

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American Online & Traditional Ad Spending, 2012-2017 [CHART]

By David Erickson | March 29, 2013

According to BIA/Kelsey’s March 2013 forecast of US local media ad spending, the role of digital in the local ad market will continue to expand.

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Twitter's Global US vs. Non-US Ad Revenues, 2011-2015 [TABLE]

By David Erickson | March 29, 2013

The bulk of Twitter’s ad revenue is expected to continue to come from the US—about 83% this year, down from 90% in 2012.

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Twitter's Global Mobile Ad Revenues, 2012-2015 [CHART]

By David Erickson | March 29, 2013

Twitter will earn $308.9 million in mobile ad revenue in 2013—which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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