Archive for March 29, 2013
Local Business Searches Resulting In Purchase By Device, March 2013 [CHART]
Almost 86 million people use their mobile phones to seek local business information in the US.
Read MoreNorth American Mobile Browsing By Daypart, March 2013 [CHART]
A study of web browsing by time of day shows that smart phone and tablet usage in North America peaks at 9 PM, whereas desktops reach their highest levels during the workday.
Read MoreFacebook Smart Phone Use By Weekday vs Weekend, March 2013 [CHART]
70% who use Facebook on their smart phone spend more than twice as much time doing so on the weekend (defined as Friday through Sunday) than on a typical weekday.
Read MoreTop Measurable Benefits Of Social Media According To Execs, March 2013 [CHART]
83% of executives from around the world surveyed in 2012 reported using at least one social technology, up from 72% in 2011.
Read MoreRetail Website Load Times, March 2013 [CHART]
Between December 2011 and 2012, the median load time for home pages of top North American retail sites (the Alexa Retail 2000) slowed 22% from 5.94 to 7.25 seconds.
Read MoreNews Consumption Time By Device, March 2013 [CHART]
TV is still the primary device for news consumption, at 42% of respondents’ time, compared to 29% for laptops, 18% for smartphones, and 10% for tablets.
Read MoreAmerican Local Online & Traditional Ad Spending, 2012-2017 [CHART]
By 2016, more than one in every four local ad dollars will be spent on digital media.
Read MoreAmerican Online & Traditional Ad Spending, 2012-2017 [CHART]
According to BIA/Kelsey’s March 2013 forecast of US local media ad spending, the role of digital in the local ad market will continue to expand.
Read MoreTwitter's Global US vs. Non-US Ad Revenues, 2011-2015 [TABLE]
The bulk of Twitter’s ad revenue is expected to continue to come from the US—about 83% this year, down from 90% in 2012.
Read MoreTwitter's Global Mobile Ad Revenues, 2012-2015 [CHART]
Twitter will earn $308.9 million in mobile ad revenue in 2013—which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads.
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