Chart - Most Effective Social Media Channels For Small Business Owners

Small business owners are increasingly finding social media platforms other than Facebook to be effective marketing vehicles for their organizations, per results from a new Constant Contact survey. Among the 8 in 10 respondents surveyed in December 2012 using social media for marketing (a notably higher proportion than other surveys), 29% found LinkedIn to be effective, up from 10% in the May 2012 survey, while one-quarter saw Twitter as effective, up from 7% in the earlier survey.

Not to be outdone, YouTube (15% vs. 3%), Pinterest (9% vs. 1%), Yelp (6% vs. 2%) and Google+ (5% vs. 1%) are also gaining more interest from small business owners as effective socia media marketing platforms. Still, none of those hold a candle to Facebook, which 82% find effective, up from 75% in the May 2012 survey. Read the rest at MarketingCharts.