Small business owners are increasingly finding social media platforms other than Facebook to be effective marketing vehicles for their organizations, per results from a new Constant Contact survey. Among the 8 in 10 respondents surveyed in December 2012 using social media for marketing (a notably higher proportion than other surveys), 29% found LinkedIn to be effective, up from 10% in the May 2012 survey, while one-quarter saw Twitter as effective, up from 7% in the earlier survey.
Not to be outdone, YouTube (15% vs. 3%), Pinterest (9% vs. 1%), Yelp (6% vs. 2%) and Google+ (5% vs. 1%) are also gaining more interest from small business owners as effective socia media marketing platforms. Still, none of those hold a candle to Facebook, which 82% find effective, up from 75% in the May 2012 survey. Read the rest at MarketingCharts.