Archive for March 28, 2013
Demographics Of Mobile Social Media App Users By Time Spent, March 2013 [CHART]
Female smart phone owners report spending a little more than 2 hours a week using downloaded social networking applications, compared to slightly more than 1-and-a-half hours for men, (124 minutes vs. 96 minutes).
Read MoreMost Effective Social Media Channels For Small Business Owners, May 2012 vs December 2012 [CHART]
29% found LinkedIn to be effective, up from 10% in the May 2012 survey, while one-quarter saw Twitter as effective, up from 7% in the earlier survey.
Read MoreMarketers, Data & Customer Loyalty, March 2013 [TABLE]
While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.
Read MoreUS Mobile Search Advertising Metrics By Device, Q1 2013 [CHART]
Search advertising spending on tablets increased by 113% year-over-year in Q1 2013, representing 64% of mobile search spend.
Read MoreRestaurant Traffic Changes, 2008-2012 [CHART]
Restaurant visits on a deal or discount decreased by 3% in the year ending in December 2012 compared to the same period a year earlier.
Read MoreUS Teen Smart Phone Use, July 2011 & September 2012 [CHART]
23% of teens had a smart phone in July 2011. As of September 2012, 37% did.
Read MoreTeen Mobile Internet User Demographics, September 2012 [TABLE]
95% of youths aged 12 to 17 had access to the internet and 74% had mobile access to the internet.
Read MoreTablet Traffic To US Websites Of Select Industries, January 2013 [CHART]
The top-performing retailer site studied got 13% of internet traffic from tablets.
Read MoreUS Smart Phone Website Traffic To Select Industry Websites, January 2013 [CHART]
The top-performing site that got the greatest share of traffic from smart phones was in the media and entertainment category.
Read MoreTime Spent On US Websites By Select Industries, January 2013 [CHART]
The top-performing media and entertainment site kept users on the site for about 12 minutes per visit.
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