US Online Buyers By Generation, 2010-2016 [TABLE]

Table - US Online Buyers By Generation

eMarketer’s estimate of online buyer penetration among internet users puts the figure at 63.7% for the 65-and-older population by the end of 2013. That’s lower than the average for internet users ages 14 and above (73.0%) overall, but not dramatically so. Read the rest at eMarketer.