Most Important Social Media Marketing Strategy Objectives, February 2013 [TABLE]

By David Erickson | March 27, 2013

Table - Most Important Social Media Marketing Strategy Objectives

Ascend2, an agency consulting company, surveyed marketing professionals around the world in February 2013, and the greatest percentage of respondents from both business-to-business (B2B) and business-to-consumer (B2C) companies considered customer engagement to be the primary purpose of their social media marketing. Website traffic also ranked high for both types of marketing professionals. Read the rest at eMarketer.

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