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Most Effective Social Media Marketing Tactics, February 2013 [TABLE]

By David Erickson | March 27, 2013

Table - Most Effective Social Media Marketing Tactics

To best achieve social objectives, the greatest percentage of respondents cited creating articles and blog post content. These tactics fall directly in line with driving the goal of customer engagement. Other forms of content creation also ranked high, including research and whitepapers for B2Bs, and video and audio for both types of companies.

B2Cs found advertising on social networks to be a much more effective strategy than B2Bs did. Read the rest at eMarketer.

Posted in B2B Marketing, Blog Marketing, Content Marketing, Social Media Marketing, Social Sharing, Video Marketing, White Paper Marketing and tagged Blogging

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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