Archive for March 27, 2013
Americans Most Valuable Household Services By Generation, March 2013 [TABLE]
Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services.
Read MoreTop Multi-Platform Properties, February 2013 [TABLE]
Including mobile audience counts into a web property’s total audience makes a significant difference to reach and rankings.
Read MoreJob Satisfaction Among Digital Media Professionals, March 2013 [CHART]
Almost 8 in 10 digital media professionals are at least satisfied with their jobs.
Read MoreWhere People Use Mobile Travel Sites & Apps, March 2013 [CHART]
71% of consumers accessed travel companies mobile websites or apps from home, compared to 13% who accessed from work and just 12% who visited them on-the-go.
Read MoreMobile Website vs. App Traffic, March 2011-March 2013 [CHART]
85% of mobile application users prefer them to the mobile web, primarily as a result of convenience and speed.
Read MoreUS Online Buyers By Generation, 2010-2016 [TABLE]
eMarketer’s estimate of online buyer penetration among internet users puts the figure at 63.7% for the 65-and-older population by the end of 2013.
Read MoreVideo Consumption By Platform & Generation, Q4 2012 [TABLE]
In Q4 2012, seniors averaged 220 hours and 55 minutes per month watching traditional TV.
Read MoreAmerican Seniors' Technographics [CHART]
Although a majority of seniors have mobile phones, comparatively few have smart phones.
Read MoreMost Difficult Social Media Marketing Tactics, February 2013 [TABLE]
The top three most effective social marketing tactics were also the most difficult tactics to execute.
Read MoreMost Effective Social Media Marketing Tactics, February 2013 [TABLE]
To best achieve social objectives, the greatest percentage of B2B & B2C marketers cited creating articles and blog post content.
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