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Archive for March 27, 2013

Americans Most Valuable Household Services By Generation, March 2013 [TABLE]

By David Erickson | March 27, 2013

Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services.

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Top Multi-Platform Properties, February 2013 [TABLE]

By David Erickson | March 27, 2013

Including mobile audience counts into a web property’s total audience makes a significant difference to reach and rankings.

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Job Satisfaction Among Digital Media Professionals, March 2013 [CHART]

By David Erickson | March 27, 2013

Almost 8 in 10 digital media professionals are at least satisfied with their jobs.

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Where People Use Mobile Travel Sites & Apps, March 2013 [CHART]

By David Erickson | March 27, 2013

71% of consumers accessed travel companies mobile websites or apps from home, compared to 13% who accessed from work and just 12% who visited them on-the-go.

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Mobile Website vs. App Traffic, March 2011-March 2013 [CHART]

By David Erickson | March 27, 2013

85% of mobile application users prefer them to the mobile web, primarily as a result of convenience and speed.

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US Online Buyers By Generation, 2010-2016 [TABLE]

By David Erickson | March 27, 2013

eMarketer’s estimate of online buyer penetration among internet users puts the figure at 63.7% for the 65-and-older population by the end of 2013.

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Video Consumption By Platform & Generation, Q4 2012 [TABLE]

By David Erickson | March 27, 2013

In Q4 2012, seniors averaged 220 hours and 55 minutes per month watching traditional TV.

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American Seniors' Technographics [CHART]

By David Erickson | March 27, 2013

Although a majority of seniors have mobile phones, comparatively few have smart phones.

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Most Difficult Social Media Marketing Tactics, February 2013 [TABLE]

By David Erickson | March 27, 2013

The top three most effective social marketing tactics were also the most difficult tactics to execute.

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Most Effective Social Media Marketing Tactics, February 2013 [TABLE]

By David Erickson | March 27, 2013

To best achieve social objectives, the greatest percentage of B2B & B2C marketers cited creating articles and blog post content.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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