Average Easter Spending, 2007-2013 [CHART]
The average Easter celebrant is expected to spend $145.13 on items ranging from candy to clothes for this year’s Easter holiday, basically unchanged from last year’s $145.28, per results from a NRF survey conducted by BIGinsight. Total spending on Easter will rise from an estimated $16.8 billion last year to a projected $17.2 billion this year on the back of a larger pool of celebrants (83.1% vs. 81.9%).
Food and clothing will account for most of the average consumer’s budget, totaling $5.4 billion in food sales and $3.1 billion in apparel sales. The average celebrant will spend more on food than they did last year, but slightly less on apparel. Candy will again be the most popular purchase, though, by 90.5% of celebrants, slightly ahead of food (86.9%). Read the rest at MarketingCharts.