Archive for March 22, 2013
Millennial Technographics, 2012 [CHART]
Millennials make up more than half of all US Twitter users, and will hover around that point for the next several years.
Read MoreMillennial Mobile Phone Users, 2012 [CHART]
92.3% of Millennials used a mobile phone in 2012, among whom 63.2% used the mobile web and slightly fewer used smart phones.
Read MoreGeneration X Technographics, 2012 [CHART]
Gen Xers use social networking sites on at least a monthly basis (74.5% did so in 2012), and nearly two-thirds used Facebook in particular (65.6%).
Read MoreGeneration X Mobile Phone Users, 2012 [CHART]
Gen Xers are highly connected on the go, with nearly 95% using mobile phones, and 60.3% of that group using smart phones.
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