Millennial Mobile Phone Users, 2012 [CHART]

By David Erickson | March 22, 2013

Chart - Millennial Mobile Phone Users

Millennials take online activity up a notch—though on mobile their profile is very similar to that of Gen Xers: 92.3% used a mobile phone in 2012, among whom 63.2% used the mobile web and slightly fewer used smart phones. Read the rest at eMarketer.

Posted in Consumer Behavior, Demographics, Generations, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Technographics and tagged ,