Baby Boomer Technographics [CHART]

By David Erickson | March 22, 2013

Chart - Baby Boomer Technographics

Baby Boomers have not taken up social networking to the same degree as younger web users, but 57.6% of internet users did use the services in 2012, including more than half who used Facebook. This meant baby boomers accounted for more than one in five social network users and about the same share of Facebook users in 2012. Read the rest at eMarketer.

Posted in Baby Boomers, Consumer Behavior, Demographics, Generations, Online Behavior, Social Media Marketing, Video Marketing and tagged ,