Average Number Of Texts Sent & Received A Month By Generation, March 2013 [CHART]
By David Erickson | March 22, 2013
The Pew Research Center reported in late 2011 that 18-24-year-olds were sending and receiving 3,000 text per month. Well, according to new data from Experian Marketing Services’ Simmons, texting activity is getting even heavier, at least among smartphone owners. 18-24-year-olds from Experian’s mobile panel of 1,485 smartphone owners were found to send 2,022 texts per month and receive another 1,831, for a grand total of 3,853. That’s almost 130 per day.
That figure drops substantially for older age groups. Among 25-34-year-olds, texts sent and received totaled 2,240 per month, dropping to 1,557 for 35-44-year-olds, 998 for 45-54-year-olds, and 491 for the 55 and over group. Read the rest at MarketingCharts.
Posted in Baby Boomers, Consumer Behavior, Demographics, Generation X, Generations, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Text Message Marketing