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Archive for March 22, 2013

Average Number Of Texts Sent & Received A Month By Generation, March 2013 [CHART]

By David Erickson | March 22, 2013

18-24-year-olds sent 2,022 texts per month and received another 1,831, for a grand total of 3,853. That’s almost 130 per day.

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Social TV Activity By Country, March 2013 [CHART]

By David Erickson | March 22, 2013

Across 12 countries examined, an average of 43% of respondents reported following social media conversations about a TV program on a companion mobile device while watching the program.

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American Device Ownership, 2011 vs 2012 [CHART]

By David Erickson | March 22, 2013

The rapid increase in smart device penetration in the US means that 26% of Americans surveyed late last year reported owning a laptop, smartphone and tablet, up from 10% in 2011.

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Local Advertising & Promotions Spending, 2005-2013 [CHART]

By David Erickson | March 22, 2013

Local businesses spent $169 billion on local promotions last year, roughly 82% more than the $93 billion they spent on local advertising.

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Rich Media Viewability By Vertical, September 2012 [CHART]

By David Erickson | March 22, 2013

63% of rich media ads are viewable.

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Global Marketing Budgets, October 2011 – March 2013 [CHART]

By David Erickson | March 22, 2013

The budget index remained strongest in the Americas, though it was relatively unchanged from the prior month, at 55.4.

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Mommy Bloggers, 2012-2017 [TABLE]

By David Erickson | March 22, 2013

Nearly four in 10 online moms read blogs at least once per month in 2012, and more than 4 million moms wrote them.

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Online Moms Technographics [CHART]

By David Erickson | March 22, 2013

More than eight in 10 of these women use social networking sites at least once per month, with three-quarters using Facebook specifically.

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Baby Boomer Technographics [CHART]

By David Erickson | March 22, 2013

Baby boomers accounted for more than one in five social network users and about the same share of Facebook users in 2012.

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Baby Boomer Mobile Phone Users, 2012 [CHART]

By David Erickson | March 22, 2013

Nearly eight in 10, or 59.9 million baby boomers, were regular internet users in 2012—and they were even more likely to use mobile phones.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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