March 22, 2013 - e-Strategy Trends

18-24-year-olds sent 2,022 texts per month and received another 1,831, for a grand total of 3,853. That’s almost 130 per day.

Across 12 countries examined, an average of 43% of respondents reported following social media conversations about a TV program on a companion mobile device while watching the program.

The rapid increase in smart device penetration in the US means that 26% of Americans surveyed late last year reported owning a laptop, smartphone and tablet, up from 10% in 2011.

Local businesses spent $169 billion on local promotions last year, roughly 82% more than the $93 billion they spent on local advertising.

63% of rich media ads are viewable.

The budget index remained strongest in the Americas, though it was relatively unchanged from the prior month, at 55.4.

Nearly four in 10 online moms read blogs at least once per month in 2012, and more than 4 million moms wrote them.

More than eight in 10 of these women use social networking sites at least once per month, with three-quarters using Facebook specifically.

Baby boomers accounted for more than one in five social network users and about the same share of Facebook users in 2012.

Nearly eight in 10, or 59.9 million baby boomers, were regular internet users in 2012—and they were even more likely to use mobile phones.