52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices as sources of information, communication, and entertainment. But they still keep traditional media firmly in the mix, according to an Experian Marketing Services report.
While mobile phones were used by a leading 94% in the 7 days prior to the survey, 93% watched TV, 83% listened to the radio, and 66% read a newspaper.
Interestingly, a larger proportion of respondents reported using TV and radio than their home computer (81%), a fairly curious result that could be attributable to this group relying on their mobile devices more than a computer to access the internet. Read the rest at MarketingCharts.