How eTailers Can Help Boost CPG Manufacturers' Sales, Q2 2012 [CHART]
Sharing shopper insights, offering cross-merchandising opportunities and giving consumers auto-replenishment and shopping list applications on their sites are ways etailers can help brands increase sales, according to a Q2 2012 survey of manufacturers conducted by etailing solutions.
Among etailers, etailing solutions found that 100% believed new product launches and exclusive product offerings would entice shoppers. Nearly three-quarters (71%) suggested exclusive web-only offerings. And more than two-thirds (67%) of etailers noted that stronger shopper insights from manufacturers and better display and description of products would be welcome. Read the rest at eMarketer.