Archive for March 21, 2013
Twitter Buzz & TV Ratings, March 2013 [CHART]
For 18-34-year-olds, an 8.5% rise in Twitter volume corresponds with a 1% increase in TV ratings for premiere episodes.
Read MoreUS Ad CTR Benchmarks By Format [CHART]
In the US, the average click-through rate (CTR) for in-stream video ads was 1.11% in 2012, up from 1.03% in the previous study (covering Q2 2011 – Q1 2012).
Read MoreMillennial Early Adopters' Media Use, March 2013 [CHART]
52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices.
Read MoreTop Reasons For Unsubscribing From Emails, March 2013 [CHART]
Last year, relevance (31.4%) and frequency (30.4%) almost equally shared the dubious honor of being the chief reason for unsubscribes. But this year, frequency (35.4%) is clearly the top reason.
Read MoreCustomer Service Channels & Expectations, March 2013 [TABLE]
Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response.
Read MoreDVR Use, Americans vs The World, March 2013 [CHART]
More than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%).
Read MoreHow eTailers Can Help Boost CPG Manufacturers' Sales, Q2 2012 [CHART]
100% of eTailers believed new product launches and exclusive product offerings would entice shoppers.
Read MoreUS Online CPG Sales, 2010-2015 [CHART]
Online CPG sales are expected to grow at a 25% compound annual rate from 2012 to 2015.
Read MoreMeasuring ROI For Online Marketing Channels, January 2013 [TABLE]
In January 2013, the greatest percentage of companies reported a good ability to measure the ROI of paid search.
Read MoreIncrease In Online & Offline Marketing Budgets, 2012 & 2013 [TABLE]
In total, more than half of client-side marketers said they would increase their marketing budgets in 2013.
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