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Archive for March 21, 2013

Twitter Buzz & TV Ratings, March 2013 [CHART]

By David Erickson | March 21, 2013

For 18-34-year-olds, an 8.5% rise in Twitter volume corresponds with a 1% increase in TV ratings for premiere episodes.

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US Ad CTR Benchmarks By Format [CHART]

By David Erickson | March 21, 2013

In the US, the average click-through rate (CTR) for in-stream video ads was 1.11% in 2012, up from 1.03% in the previous study (covering Q2 2011 – Q1 2012).

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Millennial Early Adopters' Media Use, March 2013 [CHART]

By David Erickson | March 21, 2013

52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices.

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Top Reasons For Unsubscribing From Emails, March 2013 [CHART]

By David Erickson | March 21, 2013

Last year, relevance (31.4%) and frequency (30.4%) almost equally shared the dubious honor of being the chief reason for unsubscribes. But this year, frequency (35.4%) is clearly the top reason.

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Customer Service Channels & Expectations, March 2013 [TABLE]

By David Erickson | March 21, 2013

Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response.

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DVR Use, Americans vs The World, March 2013 [CHART]

By David Erickson | March 21, 2013

More than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%).

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How eTailers Can Help Boost CPG Manufacturers' Sales, Q2 2012 [CHART]

By David Erickson | March 21, 2013

100% of eTailers believed new product launches and exclusive product offerings would entice shoppers.

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US Online CPG Sales, 2010-2015 [CHART]

By David Erickson | March 21, 2013

Online CPG sales are expected to grow at a 25% compound annual rate from 2012 to 2015.

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Measuring ROI For Online Marketing Channels, January 2013 [TABLE]

By David Erickson | March 21, 2013

In January 2013, the greatest percentage of companies reported a good ability to measure the ROI of paid search.

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Increase In Online & Offline Marketing Budgets, 2012 & 2013 [TABLE]

By David Erickson | March 21, 2013

In total, more than half of client-side marketers said they would increase their marketing budgets in 2013.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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