Chart - Millennials' Cross-Channel Behavior

It’s not really headline news that consumers are engaging in cross-channel behavior, but the extent to which they are doing so is noteworthy. According to a new report [download page] from Experian Marketing Services, 59% of consumers surveyed used more than one device to email in the 7 days prior to the survey, 60% used multiple devices to visit websites, 49% accessed more than a single device to social network, and 34% watched video on more device. Not surprisingly, youth are leading the charge. Read the rest at MarketingCharts.