One of the big attractions of online shopping among affluent consumers has always been convenience. An October 2012 study of affluent shoppers by Unity Marketing confirms this: The greatest percentage of respondents cited convenience as a “very important” feature of online shopping among affluent consumers. But among a new demographic of affluent shoppers, mobile shopping might prove to be more convenient still.
According to Unity Marketing, mobile shopping activity among affluent luxury shoppers in the US saw substantial increases in 2012; the percentage of respondents shopping or purchasing via mobile increased from 22% to 38%. Additionally, the number of affluents doing some kind of mobile product research more than doubled, increasing from 23% to 51%. Read the rest at eMarketer.