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Archive for March 19, 2013

Zero-TV Homes, March 2013 [TABLE]

By David Erickson | March 19, 2013

The number of Zero-TV households has more than doubled from 2007 to exceed 5 million.

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Local Media Ad Market, 2012-2017 [CHART]

By David Erickson | March 19, 2013

The local media advertising market will expand at a 2.3% compound annual growth rate (CAGR) through 2017 to reach $148.8 billion, from $132.5 billion last year.

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Multi-Screen Behavior, March 2013 [CHART]

By David Erickson | March 19, 2013

Microsoft Advertising identifies 4 paths of multi-screening behaviors, finding that the most popular type is “content grazing” (68%), in which consumers use 2 or more screens to access separate or unrelated content.

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Email Open & Click-Through Rates, Q4 2009-Q4 2012 [CHART]

By David Erickson | March 19, 2013

The average email open rate rose to 27.4% in Q4, a slight increase from 27.2% in Q3, and a significant 10.5% gain from Q4 2011′s 24.8%.

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News Audience Trends, 2011 vs 2012 [CHART]

By David Erickson | March 19, 2013

Local TV saw a significant 6.5% drop in audience size between 2011 and 2012, finds Pew Research Center’s Project for Excellence in Journalism in its State of the News Media 2013 study.

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Top Desired Health Care Website Features, February 2012 [CHART]

By David Erickson | March 19, 2013

53% of health seekers would use a health care site that offered them a tool to tell them how much a health plan would pay for certain treatments or services.

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Americans Who Have Postponed Medical Treatment Due To Cost, 2004-2012 [CHART]

By David Erickson | March 19, 2013

Three out of 10 consumers saying they had put off medical treatment due to cost within the last 12 months

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Online Health & Wellness Researchers, 2010-2012 [CHART]

By David Erickson | March 19, 2013

87% of US internet users looked online for health and wellness research in 2012.

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Luxury Brand Mobile Apps By Platform, December 2011 & January 2013 [TABLE]

By David Erickson | March 19, 2013

70% of 100 select luxury brands had at least one iOS mobile app in January 2013—the same percentage that had one in December 2011.

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Luxury Shoppers mCommerce Activities, 2011 & 2012 [CHART]

By David Erickson | March 19, 2013

Mobile shopping activity among affluent luxury shoppers in the US saw substantial increases in 2012; the percentage of respondents shopping or purchasing via mobile increased from 22% to 38%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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