Americans still use their game consoles mostly for playing video games, but video on-demand (VOD) and streaming services are capturing more of console usage time, per new data from Nielsen. VOD and streaming services accounted for 22% of overall time spent with 7th-generation consoles (such as PlayStation3, Wii, Xbox 360) last year, up from 19% in 2011 and 13% in 2010. In fact Wii users devoted 32% of their time to VOD and streaming. PS 3 users, though, are gravitating most rapidly to these services, spending 24% of their console time last year on them, up from 15% in 2011.
Recent figures from FreeWheel indicate that a growing proportion of professionally-produced online video views are occurring on non-PC/Mac devices, with the Xbox accounting for 8% of those non-PC/Mac views. Read the rest at MarketingCharts.