Table - How People Watch Video On Smart Phones By Country

Even on smart phones, there is more than one kind of mobile video viewer. A separate study conducted by Nielsen found that in 2012, US mobile viewers watched via both mobile apps and the mobile web: 72% said they’d watched video by either method. Downloading clips directly to the smart phone was a less popular option, although 42% said they’d done it. Read the rest at eMarketer.