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Archive for March 18, 2013

Consumer Electronics Devices Owned & Used Regularly, November 2012 [CHART]

By David Erickson | March 18, 2013

54% of consumers report having access to a smartphone with Internet access – approaching the number of consumers with a laptop and/or desktop computer.

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Consumer Behavior & Mobile Marketing [INFOGRAPHIC]

By David Erickson | March 18, 2013

This infographic from LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers.

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Consumer Behavior & Mobile Marketing [INFOGRAPHIC]

By David Erickson | March 18, 2013

This infographic from LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers.

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Weekly Ads Drive Retailer Website Traffic: Walmart vs. Target [CHART]

By David Erickson | March 18, 2013

On the release of the weekly ad, traffic spikes for Walmart and Target.

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Weekly Ads Drive Retailer Website Traffic: Walmart vs. Target [CHART]

By David Erickson | March 18, 2013

On the release of the weekly ad, traffic spikes for Walmart and Target.

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Online Marketing Success Factors [CHART]

By David Erickson | March 18, 2013

Design, development and maintenance of the corporate website was cited by 45% of respondents as contributing to marketing success.

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Online Marketing Success Factors [CHART]

By David Erickson | March 18, 2013

Design, development and maintenance of the corporate website was cited by 45% of respondents as contributing to marketing success.

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Effectiveness Of Job Seeking Using Facebook By Strength Of Connection [CHART]

By David Erickson | March 18, 2013

Facebook users who talked more with close friends regarding job hunts and job opportunities were much more likely to find employment than those who tended to reach out to acquaintances.

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SMB Website Failings, March 2013 [TABLE]

By David Erickson | March 18, 2013

26.4% of SMBs cannot be found in online searches because their websites earn a Google Page Rank of zero or have no Google Page Rank, finds vSplash in an audit of 3.9 million US SMB websites.

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Consumer Reactions To Multi-Screen Advertising, March 2013 [CHART]

By David Erickson | March 18, 2013

Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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