Chart - Wealthy Consumers Attitudes Toward Data Sharing

68% of consumers with minimum household income of $150,000 (“wealthy shoppers”) are willing to share their personal information with merchants online, but this tends to be a requirement-driven activity, with three-quarters of those saying they do so only to complete a transaction. That’s according to survey results from the Luxury Institute, which also found that 63% would join a hypothetical online registry for blocking the tracking of their Web activities (a “do not track” list).

The data paints a picture of a somewhat private wealthy shopper: 82% have placed their phone numbers on a do-not-call list, and half have already fully disabled or edited tracking on their browsers. Read the rest at MarketingCharts.