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Archive for March 15, 2013

Email Speed Of Response, March 2013 [TABLE]

By David Erickson | March 15, 2013

An analysis of email speed of response by Experian Marketing Services reveals that between 2010 and 2012, the proportion of opens and clicks received in the first day increased by an average of 5-6%.

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Post-Mobile Search Activity Timing, March 2013 [CHART]

By David Erickson | March 15, 2013

73% of mobile searches trigger additional action and conversions.

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Post-Mobile Search Activity Timing, March 2013 [CHART]

By David Erickson | March 15, 2013

73% of mobile searches trigger additional action and conversions.

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Digital Marketing Budget Mix In 2012 [CHART]

By David Erickson | March 15, 2013

Marketers from companies with more than $500 million in annual revenue are devoting the largest portion of their digital marketing budgets to digital or online advertising (12.5%) and content creation and management (11.6%).

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Digital Marketing Budget Mix In 2012 [CHART]

By David Erickson | March 15, 2013

Marketers from companies with more than $500 million in annual revenue are devoting the largest portion of their digital marketing budgets to digital or online advertising (12.5%) and content creation and management (11.6%).

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Wealthy Consumers Attitudes Toward Data Sharing, March 2013 [TABLE]

By David Erickson | March 15, 2013

68% of affluent consumers are willing to share their personal information with merchants online, but this tends to be a requirement-driven activity.

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Wealthy Consumers Attitudes Toward Data Sharing, March 2013 [TABLE]

By David Erickson | March 15, 2013

68% of affluent consumers are willing to share their personal information with merchants online, but this tends to be a requirement-driven activity.

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Product Videos As Online Shopping Aids, March 2013 [CHART]

By David Erickson | March 15, 2013

57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product.

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Product Videos As Online Shopping Aids, March 2013 [CHART]

By David Erickson | March 15, 2013

57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product.

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Market Research Use Change During 2012 [CHART]

By David Erickson | March 15, 2013

Market researchers tended to gravitate towards quantitative methods over qualitative ones during 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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