Marketing Spending As A Percent Of B2B & B2C Company Revenues By Sector, February 2012-February 2013 [CHART]
The data showed a general decline in the proportion of company revenues going to marketing spending. The B2C products category was expected to command the greatest amount of marketing spending (9.4%) as a share of company revenues in February 2013, followed by B2C services (9.2%), B2B products (8.8%) and then B2B services (7.7%). Marketer attention seems to have shifted away from B2C services, for which spending as a percentage of revenues dropped almost 7 percentage points since August 2012. Read the rest at eMarketer.