Facebook vs. Non-Facebook Retargeting Impressions, H2 2012 [CHART]

Chart - Facebook vs. Non-Facebook Retargeting Impressions

AdRoll found that Facebook is taking a substantial percentage of retargeted impressions, suggesting that brands are increasingly moving their retargeting campaigns onto the social site. In December 2012, Facebook advertising accounted for nearly two-thirds of AdRoll’s advertisers’ retargeted impressions, that’s compared with August, after FBX’s initial debut, when the platform accounted for only 3% of impressions. Read the rest at eMarketer.