Although social gaming tends to get a lot of hype, SuperData’s findings indicate that social games are reaching a level of maturity, and therefore the numbers for monthly unique users are falling.
Mobile gaming, on the other hand, continues to convert customers at impressive rates. Perhaps due to the high number of mobile devices given as gifts during the holiday season, mobile gaming conversion rates reached 5.16% in January 2013 across genres, SuperData Research reported. To put that into perspective, the average conversion rate across social games reached 2.1% in January, which actually represented a gain since the fall of 2012. Read the rest at eMarketer.