American Marketers' Use Of Facebook Exchange, January 2013 [CHART]
For the time being, Facebook Exchange remains a limited proposition among marketers. According to an Advertising Age and Citigroup survey from January 2013, only 12.8% of US marketers reported using the retargeting platform. Still, there is no question that the newness of the service is part of what is holding back advertisers. Read the rest at eMarketer.