American Marketers' Use Of Facebook Exchange, January 2013 [CHART]

By David Erickson | March 14, 2013

Chart - American Marketers' Use Of Facebook Exchange

For the time being, Facebook Exchange remains a limited proposition among marketers. According to an Advertising Age and Citigroup survey from January 2013, only 12.8% of US marketers reported using the retargeting platform. Still, there is no question that the newness of the service is part of what is holding back advertisers. Read the rest at eMarketer.

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