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Archive for March 14, 2013

US Proximity Mobile Payment Transaction Value, 2011-2016 [CHART]

By David Erickson | March 14, 2013

eMarketer projects that proximity mobile payments in the US are set to explode, growing from $2.12 billion in 2013 to $62.24 billion in 2016.

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US Proximity Mobile Payment Transaction Value, 2011-2016 [CHART]

By David Erickson | March 14, 2013

eMarketer projects that proximity mobile payments in the US are set to explode, growing from $2.12 billion in 2013 to $62.24 billion in 2016.

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Mobile Wallet Services Used For In-Store Purchases, Q1 2012 & Q4 2012 [CHART]

By David Erickson | March 14, 2013

About one-third of mobile Wi-Fi users had used PayPal during the 30 days preceding the poll, compared with 20% for Amazon and 10% for Google.

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Why People Use In-Store Wi-Fi By Gender, Q4 2012 [TABLE]

By David Erickson | March 14, 2013

More than nine in 10 American smart phone owners had used their device while at a physical store location.

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Why People Use In-Store Wi-Fi By Gender, Q4 2012 [TABLE]

By David Erickson | March 14, 2013

More than nine in 10 American smart phone owners had used their device while at a physical store location.

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Marketing Spending As A Percent Of B2B & B2C Company Revenues By Sector, February 2012-February 2013 [CHART]

By David Erickson | March 14, 2013

The B2C products category was expected to command the greatest amount of marketing spending (9.4%) as a share of company revenues in February 2013.

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Marketing Spending As A Percent Of B2B & B2C Company Revenues By Sector, February 2012-February 2013 [CHART]

By David Erickson | March 14, 2013

The B2C products category was expected to command the greatest amount of marketing spending (9.4%) as a share of company revenues in February 2013.

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Change In Digital & Traditional Ad Spending According to B2C & B2B Marketers By Sector, February 2013 [CHART]

By David Erickson | March 14, 2013

The increase in digital ad spending was projected to be most dramatic in the business-to-consumer (B2C) product category, which was expected to se a 14.6% bump over the 12 months following February 2013.

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Change In Digital & Traditional Ad Spending According to B2C & B2B Marketers By Sector, February 2013 [CHART]

By David Erickson | March 14, 2013

The increase in digital ad spending was projected to be most dramatic in the business-to-consumer (B2C) product category, which was expected to se a 14.6% bump over the 12 months following February 2013.

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Change In Traditional Ad Spending, August 2011-February 2013 [CHART]

By David Erickson | March 14, 2013

The shift from traditional media ad spending to digital continues unabated.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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